Toolq Desk Winning the Future Traveler Ashab RizviSenior Associate, Skift Advisory THE TAKEAWAY Travel companies need to understand why customers travel to make better decisions about whom to target and which products to develop. Skift Advisory’s Ashab Rizvi argued that combining travelers’ values and intentions with demographic and behavioral data can reveal important differences in what customers
Ashab RizviSenior Associate, Skift Advisory
Travel companies need to understand why customers travel to make better decisions about whom to target and which products to develop. Skift Advisory’s Ashab Rizvi argued that combining travelers’ values and intentions with demographic and behavioral data can reveal important differences in what customers want from the same journey.
Source: skift.com
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