A mission of 120 agri-food companies in the European Union will visit Mexico from November 16 to 19, 2026, the European Commission reported this Saturday.
Along with this business mission, the Commissioner for Agriculture and Food of the European Union, Christophe Hansenwill make an official visit to Mexico during the same dates.
The official will accompany the high-level business delegation, made up of representatives of the main European agri-food sectors.
The mission aims strengthen commercial links between the European Union and Mexicopromote exchanges between their agri-food sectors and identify new business opportunities for the benefit of companies and consumers in both regions, within the framework of the Modernized Global Agreement between the European Union and Mexico.
Beyond their economic importance, agriculture and food are an integral part of the identity, culture and traditions of both the European Union and Mexico. They reflect the history, heritage and diversity of both regions, and contribute to bringing people together, strengthening the links between the European Union and Mexico.
With a population of approximately 129 million inhabitants, Mexico represents a strategic trade partner for the European Union in Latin America. The visit seeks to facilitate meetings between European producers and companies and Mexican buyers, importers and distributors, as well as facilitate the exchange of information on the conditions of access to markets and the opportunities offered by the bilateral trade relationship.
During the mission, a program of activities will be developed that will include a seminar on access to the Mexican market, business meetings (B2B), visits to points of sale and field activities, as well as sectoral work sessions with the Commissioner and an official networking meeting. These activities will offer opportunities to strengthen business relationships, better understand the characteristics and needs of the market, and explore new possibilities for commercial collaboration.
The delegation will be made up of 120 European companies and organizations from various sectors, including meat, dairy products and cheese, wine, beer, spirits, olive oil, fruit and vegetables, as well as processed foods and confectionery products. Special attention will be paid to products with geographical indications and organic products, whose recognition and promotion contribute to highlighting the quality, diversity and tradition of agri-food production.
The mission is part of a new stage of the relations between the European Union and Mexicodriven by the modernization of its Global Agreement. The commercial pillar of the modernized agreement provides for new opportunities for agri-food exchanges between both parties, through an ambitious tariff liberalization, which contemplates the elimination of 95% of the remaining tariffs on agri-food products, the simplification of administrative and customs procedures and the facilitation of trade.
The agreement also contemplates reinforced protection of the geographical indications of both parties, which allows safeguarding products linked to their origin, tradition and quality, and offers greater guarantees to both producers and consumers. In addition, it includes specific provisions for the wine and spirits sector, which seek to facilitate exchanges through greater cooperation and the recognition of oenological practices.
“This mission goes far beyond trade. It is an opportunity to leverage the strong ties between the European Union and Mexico, bring our business communities closer together and strengthen our partnership. By working together, we can drive more sustainable agri-food value chains and ensure that businesses of all sizes, including small and medium-sized enterprises, can benefit from the opportunities offered by closer cooperation,” said Hansen.
Source: es-us.noticias.yahoo.com
