The Brazilian corporate sector consolidates its dynamism in the region. For the WTTC, Brazil is positioned as the fourth largest power in the Americas in executive travel spending, with a forecast of 12.7 billion dollars by the end of the year.
The continental ranking is led by the United States with 81% of the market (458.3 billion dollars), followed by Canada (42.3 billion) and Mexico (14.1 billion).
On a global scale, business travel will grow 3.6% this year, outpacing the 2.3% growth in vacation tourism. The MICE segment mobilized 118 million attendees in Latin America and the Caribbean, demonstrating its resilience in the face of challenges such as fuel costs and geopolitical tensions.
To maintain this trend, the sector prioritizes optimizing air connectivity, facilitating visas and implementing technological management tools.
The business travel market in Brazil establishes itself among the leaders of the Americas
The business tourism and corporate events sector continues to show solid dynamism on the continent.
According to data presented by Gloria Guevara on behalf of the World Travel and Tourism Council, WTTC, Brazil has firmly positioned itself as the fourth largest power in the Americas in spending aimed at executive travel.
The regional classification is led by the United States, a country that will concentrate 81% of total spending on the continent with some 458.3 billion dollars. Second place is occupied by Canada with 42.3 billion dollars, followed by Mexico in third position with 14.1 billion, placing Brazil immediately after in fourth place overall.
Positive evolution in the face of global challenges
Global projections for the end of the year confirm that business travel will experience growth of 3.6% on a global scale, surpassing the 2.3% growth estimated for leisure travel.
This positive performance remains strong despite international challenges such as fluctuations in the price of aviation fuel or geopolitical tensions that have affected connectivity in other regions of the world.
At a general level, the Mice sector – which encompasses congresses, conventions, fairs, incentive trips and work meetings – has once again proven to be a fundamental driver of the international tourism economy.
The events in this segment represented a direct impact of 1.3 trillion dollars and contributed 1.8 trillion US dollars to the world’s GDP during its last annualized fiscal year.
Corporate strategy and infrastructure
Ibero-America and the Caribbean contributed to this segment with a mobilization of 118 million attendees within the 454 million total registered throughout the American continent.
To continue driving this growth trend in the coming years, emphasis has been placed on the need to advance shared global priorities, such as:
• Facilitate the issuance of visas and the mobility of international passengers.
• Improve access by air and local transportation.
• Encourage the use of advanced technological tools and artificial intelligence to optimize costs and improve measurement processes.
• Promote sustainable investments aimed at convention centers and tourist infrastructure in the main destinations in the region.
Express. Drafting. AF
Source: www.expreso.info
