Seven travel trends that will define 2027

According to Lemongrass’ 2027 trends report, men’s trips are seeing a growing focus on emotional wellbeing, with retreats designed to encourage connection, self-reflection and more open conversations about masculinity. Citing research from Bupa UK, the report notes that 50% of men have struggled with mental health difficulties, set against a backdrop of changing conversations around loneliness, burnout, work-life balance and financial uncertainty. Group trips can provide an opportunity for these discussions, as explorer Levison Wood notes in the report: “What I have learned is that men often speak most honestly when conversation is not the main purpose. They talk while walking, making camp, sharing food or dealing with a challenge together.”