This perspective brought together the experiences of the actress and communicator Pamela Suedwho moderated a conversation with the actress and comedian Rosmery Herrand, the actress and producer Nashla Bogaert, the influencer Mónika Leschhörn and Diana Mella, founder of Diccia Mahjong Club and Casa Diccia. From their respective trajectories, they shared how they have built their professional identities, what are the limits they protect and what they have learned by converting their interests and talents into projects with commercial value.
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Identity as a starting point
One of the central points was the importance of not sacrificing creative identity to respond to external expectations. For Rosmery Herrand, who has developed a good part of her digital presence through humor and character characterization, finding her stamp was a spontaneous process. Its first content emerged as a way of expressing its art, without responding to a previously established formula. The interaction with his community allowed him to recognize what connected with the public and develop his own style.
From that experience, Herrand explained that one of the aspects that she is not willing to negotiate is respect for her creative identity.especially when working with brands looking to incorporate their image into a campaign. Although she recognizes that there will always be opinions and suggestions about the content she should produce, she believes that what really sets her apart is doing what she identifies with.
For its part, Mónika Leschhörn addressed the relationship between authenticity, social networks and commercial collaborations. QFor the content creator, agreeing to work with a brand requires a genuine connection with its products and propositions. Their criteria is based on a shared responsibility, both with the companies that trust their work and with the community that listens to their recommendations.
In that sense, He stressed that a collaboration works when neither party compromises its credibility. A brand can commission a post or photograph, but that doesn’t mean it automatically has access to the trust a creator has built with her followers. For Leschhörn, this link is precisely one of the most important assets of a personal brand, since credibility is not achieved solely with visibility.
Evolve without losing the essence
The conversation also put on the table the possibility of evolving without losing the essence. Nashla Bogaert stated that building a brand around a person means making the commitment to constantly work on their growth. In his opinion, having a recognized name or an established reputation can open up opportunities, but it does not guarantee that projects can be maintained without effort.
The actress and producer defended the importance of allowing herself to change her mind, explore new interests and develop other versions of herself. For her, the key is to distinguish between the values that must remain, such as principles and personal identity, and those aspects that can transform over time.
He also shared one of the lessons he has learned from developing projects linked to his name, the need to delegate and trust other people capable of understanding his vision and putting it into practice. He recognized that sometimes wanting to control every detail can slow the growth of an initiative, so learning to let go is also part of the business process.
When personal interests become business
From the business field, Diana Mella explained how her personal interests have directly influenced the creation of her businesses. Casa Diccia was born from her desire to have a space where she could find products that made her life easier and enjoy a coffee, both alone and with others. Similarly, other initiatives emerged from activities that were already part of their tastes, without necessarily having a defined commercial strategy from the beginning.
His experience reflects how a personal preference can become a proposal capable of connecting with other people. Mella believes that sharing what you really enjoy allows you to attract a community that identifies with those same interests. Therefore, it understands that authenticity must be maintained both in digital communication and in the experiences it offers from its physical spaces.
Build a brand before chasing followers
When talking about the first steps to building a personal brand, participants agreed that the number of followers should not be the main concern. Mónika Leschhörn invited people to recognize what makes the way each person observes and understands the world particular, while Diana Mella insisted on the importance of showing oneself as one is, without shame of one’s own identity.
For his part, he emphasized developing his own criteria before trying to build a brand. This means investigating, deepening and questioning ideas that are taken for granted, instead of automatically reproducing the opinions of others. Rosmery Herrand complemented this reflection by remembering that each person has something particular to contribute, even in an environment where it often seems that everything is created.
On the whole, Their experiences show that a strong personal brand does not depend exclusively on exposure or current trends. It is built from self-knowledge, confidence, the ability to evolve and the clarity to choose which opportunities to accept and which not. In the end, turning one’s name into a brand also means recognizing the value of work, protecting what represents each person, and finding an authentic way to connect with others.
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Source: revistamercado.do
