Loyalty Unscripted: Relationship or Commodity?
Tiffany FunkHead of Flying Blue, Air France-KLM
Gilbert OttDirector of Loyalty, oneworld
Moderated by Brian Sumers, Editor, The Airline Observer
THE TAKEAWAY
Airline loyalty programs must make rewards easier to use while protecting the commercial value of the seats customers redeem. Air France-KLM’s Tiffany Funk and oneworld’s Gilbert Ott said closer coordination with revenue management, more flexible partner pricing, and clearer reward offers could help airlines balance customer expectations with sustainable program economics.
Source: skift.com
