Redefining Flying: Where Innovation Meets the Human Touch
Juha JaervinenChief Commercial Officer, Virgin Atlantic
Moderated by Brian Sumers, Editor, The Airline Observer
THE TAKEAWAY
Airlines seeking more premium revenue must decide how to allocate limited cabin space between higher-value seats, traditional amenities, and new passenger experiences. Virgin Atlantic Chief Commercial Officer Juha Jaervinen described how the airline is expanding premium capacity and replacing onboard social spaces with more private accommodations, reflecting changing customer preferences and the commercial value of aircraft space.
Source: skift.com
