Visit Oslo is betting its viral anti-ad can work twice, this time to fill hotels in the low season.
Halfdan, the protagonist from Visit Oslo’s “Is It Even a City” campaign, went viral in 2024 for his deadpan take on the destination, telling viewers: “I wouldn’t come here.” The video has more than 25 million organic views across platforms and won a Silver Lion at Cannes Lions, according to Visit Oslo.
The destination marketing organization’s team had a high bar for any follow-up campaigns, according to Tord Baklund, a Visit Oslo project manager who worked on both videos. It had to be set in the winter to help fill beds during the city’s low season, the team had to sign on the same actor to pla
Source: skift.com
