This is how the estimated advertising investment in ChatGPT Ads goes in its first month in Spain

Wednesday, November 11, 2026

Adnovativea company specialized in the management of advertising investment in new environments and which supports the main market agencies, has prepared an analysis to estimate the volume of investment that is beginning to be concentrated in ChatGPT Ads in Spain, at a time when agencies and advertisers are beginning to incorporate this new environment into their media plans.

According to the company’s estimates, the investment made in Spain during September 2026the first full month of activity after the opening of the platform, could have been around 824,000 euros.

He study part of the global ad spend volume declared by OpenAI and applies distribution ratios by markets and sectors built by Advovative through its Precision Audience Intelligence platform. This solution integrates information from the main public investment sources and audiences to estimate the weight of investment in Spain and its distribution by verticals.

As a reference for September, Advovative estimates an investment of approximately 150,000 euros in automotive110,000 euros in tourism and leisure, 85,000 euros in editorial and media75,000 euros in large consumption70,000 euros in home65,000 euros in institutions and 60,000 euros in retail/moda. The rest of the sectors would concentrate approximately 209,000 euros. The company also foresees a significant acceleration in the coming months. If the current rate of incorporation of advertisers and growth of campaigns continues, retail and fashion investment could approach 150,000 euros per month in December.

“We are facing a still very early market, in which there is no detailed public information by advertiser, but enough signals are beginning to appear to gauge its evolution. Our objective with this analysis is to provide a first reference for agencies and brands that need to understand what volume may already be moving in ChatGPT Ads and how it is being distributed,” he explains. Juan Manuel Parra, CEO of Advovative.

He payment investment growth It also coincides with an increase in interest in GEO (Generative Engine Optimization), aimed at improving and measuring the organic presence of brands and content within ChatGPT and other artificial intelligence models. For Advovative, the combination of paid and organic positioning in LLMs It will be one of the main areas of experimentation for advertisers in the coming months.

Adnovative has its own technologies to operate and measure these new environments: audience and measurement panels, cross-platform integrated purchasing and project and multi-project management systems for different agency account teams. The company serves clients and partners in Europe and Latin America.

The analysis is part of Adnovative’s ChatGPT Ads Investment Monitor, designed to follow the evolution of this new advertising market as its adoption increases in Spain.

The figures included in this analysis are estimates prepared by Adnovative based on public information and investment data declared by OpenAI, together with market and sector ratios from its Precision Audience Intelligence platform, which integrates the main public sources of investment and audiences. They do not constitute official investment data by market or sector published by OpenAI.