Promoting Martin Pohanka signals Volkswagen Commercial Vehicles wants its design language evolved, with no break from today’s vans
Volkswagen Commercial Vehicles has named Martin Pohanka its Head of Design, promoting a designer who has helped shape the Multivan, ID. Buzz, new Transporter and Amarok since joining in 2017. He has led design creation across interior, exterior, colour and trim, and user interface and experience work since 2023.
Pohanka began as a freelance industrial designer in 1997 and joined Audi a year later. From 2001 he held interior and advanced design posts at Porsche, where models developed in his time included the 911, Boxster and Macan, before spending 2015 to 2017 as Chief Designer of Interior Creation at Jaguar Land Rover, a period linked to Land Rover’s Defender and Range Rover.
The internal promotion favours continuity, since the current van and pickup range already carries his team’s work and management speaks of evolving the existing design language. Volkswagen did not give a start date or name his predecessor.
In a statement, Stefan Mecha, Chief Executive of Volkswagen Commercial Vehicles, said: “Design is a crucial part of the identity of Volkswagen Commercial Vehicles. Our vehicles must both inspire and perform in everyday use. Martin Pohanka combines both. He knows the DNA of our brand and, together with his team, has already provided important impetus for our current products. I am delighted that he will take overall responsibility for design at Volkswagen Commercial Vehicles going forward.”
Source: Volkswagen Commercial Vehicles
Source: www.automotiveworld.com
