Key Points
- Aman’s third brand, Atma, debuts with a Miami hotel, branded residences, and an invitation-only club in a 1,049-foot Brickell waterfront tower, targeted for completion in 2031.
- Novak Djokovic is a “global partner” leading the brand’s focus on longevity, nutrition, and wellness programming, anchored by a 120,000-square-foot wellness center with tennis, squash, and padel courts and a medical wellness center.
- Aman didn’t disclose room count, financial terms, or funding. It raised $900 million in 2022 and $360 million in 2023, and has sold nearly $9 billion in branded residences in the past four years, Doronin told Bloomberg News in July.
Summary
Aman Group is launching a third brand, Atma, built around sports, wellness, and what it calls “performance living,” with the first property — a hotel with branded residences and a private members club — set for completion in Miami in 2031. Tennis champion Novak Djokovic is a “global partner” who will help lead programming on longevity, nutrition, and wellness, Aman said. The Miami project sits in a planned 1,049-foot tower on the Brickell waterfront, with a 120,000-square-foot spa and wellness center including indoor tennis, squash, and padel courts, a thermal spa, and a medical wellness center. Residences run from one-bedroom units to six-bedroom penthouses, and owners get priority nomination to the invitation-only Atma Club. Developers are OKO Group, owned by Aman Chairman and CEO Vlad Doronin, and Oak Row Equities. Aman didn’t disclose a room count, financial terms, or how it will fund the growth. The announcement confirms Skift’s January reporting on the brand name and the Miami location. It also lands against a slow rollout record: second brand Janu debuted in 2020 and only Janu Tokyo has opened, while Janu Dubai has moved from a 2027 opening to 2029 on the brand’s website.
Source: skift.com
