Mother Dairy launches buffalo milk: Now you can also buy buffalo milk at Mother Dairy. Actually, Mother Dairy, which supplies milk and milk products, has announced on Tuesday to start selling buffalo milk in Delhi-NCR. Mother Dairy said this new segment is expected to become a Rs 500 crore brand by March next year.
How much will it cost?
Mother Dairy supplies 35-36 lakh liters of milk per day in Delhi-NCR and 45-47 lakh liters of milk across India. In Delhi-NCR, it sells milk through pouches and milk booths. Speaking to PTI, Manish Bandlish, managing director of Mother Dairy, said, “We are offering buffalo milk at a price of Rs 70 per litre. We are bringing it to Delhi-NCR.” Buffalo milk will start being available in the market from this week. Mother Dairy will supply 50,000-75,000 liters of buffalo milk per day to the Delhi-NCR market.
What is the plan?
Bandlish said, “By March 2025, our target is to increase the supply of buffalo milk to two lakh liters per day. Our intention is to make the buffalo milk segment a brand worth Rs 500 crore in a year.” He said that Mother Dairy will also start selling buffalo milk in Uttar Pradesh, Haryana and Maharashtra in the next few months. The company started selling cow milk seven-eight years ago and has now become the leader in the segment. Mother Dairy, established in the year 1974, is now a wholly-owned subsidiary of National Dairy Development Board (NDDB).
Source: www.livehindustan.com
